“Customer satisfaction is part of everything we do at Ford, and providing the right parts at the right time and price is a crucial link that enables Ford to strengthen its commitment to the customer,” says John Segaar, Customer Service Division Director at Ford South Africa.

“Customer experience doesn’t end when a vehicle is purchased from a dealership. By offering a widespread selection of Ford genuine parts like batteries and brakes, any customer can book in their car, confident in the knowledge that the correct parts will be fitted without delay or concern. This is essential in building a seamless and lasting relationship with all customers or fleet managers that’s based on trust and offers complete peace of mind motoring.”

Battery

It’s easy to forget the importance of a car battery, not only for the engine’s overall operation but also the myriad of technology systems that need a reliable source of power. Ford dealerships are able to conduct a fully-computerised battery test and if any fault is found, they can install the right battery for the vehicle. Each Original Equipment battery features the latest technology, design and engineering for peak performance in all conditions, aimed at meeting the car’s requirements. Not many customers are aware that fitting a correct OE battery can also improve fuel efficiency – as an incorrect or poor performing battery can lead to inefficiencies of fuel injectors and other components.

Brakes

Brakes are a key safety feature and Ford genuine brake pads have been designed and tested to provide the best braking performance with potentially life-saving results. Compared to non-OE brake pads, Ford genuine brake pads are tested within the strictest specifications including temperature resistance and longevity. This also means that the customer doesn’t incur additional costs down the line which may have been caused by deteriorating brakes or incorrect fitment.

Tyres

It is important to replace your tyres in a timely manner and participating Ford dealerships, with a growing national rollout coming soon, are the best place to do so. Technicians at these Ford dealerships will help you understand how your personal driving style and tyre maintenance habits can contribute to tyre wear. They will determine whether you require new tyres and help you spot the tread wear indicators, which appear across the tread as a sign of deterioration. In addition to their impressive knowledge, Ford technicians are equipped to deliver quality service. They know which tyres are best for your vehicle and will help you choose the recommended tyres that deliver the precise size, speed and load ratings for your Ford vehicle.

With many vehicles parked for extended periods of time during the height of the COVID-19 pandemic and lockdown, regular vehicle servicing and repairs may have been neglected. It is therefore exceptionally important that customers have their vehicle’s battery, tyres and brakes checked, and are aware of the difference that genuine Ford parts can make.