Overview

The EcoBoost Challenge is designed to dispel the myths associated with ‘small’ engines by demonstrating the power of our award-winning 1.0l EcoBoost engine. The event also gives customers and potential customers the opportunity to get behind the wheel of some of our EcoBoost-equipped vehicles in a series of fun, hands-on exercises that will see them competing for spot prizes.

EcoBoost Challenge locations & dates

The EcoBoost Challenge will take place in the following locations, which were selected based on the space required to complete the challenges as well as foot traffic.

Bloem: Loch Logan Waterfront (Spur Parking, Henry Street)

16 Sept

13h00 – 19h00

17 Sept

09h00 – 19h00

PE: Hobbie Beach, Marine Drive

23 Sept

16h00 – 19h00

24 Sept

09h00 – 19h00

DBN: Pavilion (Game Court 30, Jack Martens Drive)

30 Sept

16h00 – 19h00

1 Oct

09h00 – 19h00

CPT: Tygervalley Shopping Centre (Outside Expo, Corner of Bill Bezuidenhout and Willie van Schoor)

7 Oct

16h00 – 19h00

8 Oct

09h00 – 19h00

JHB: Sandton City (Mandela Square)

14 Oct

16h00 – 19h00

15 Oct

09h00 – 19h00

EcoBoost Challenge format

Participants will be asked to complete a set of 4 Challenges in the following order:

–  Focus 1.0l EcoBoost: Slalom Challenge where participants will have to complete a 
slalom course as quickly as possible without knocking over any cones.

–  Focus 1.0l EcoBoost: Parallel Parking Challenge where customers have to active 
Parallel Park Assist and let the car park itself

–  EcoSport 1.0l EcoBoost: Urban obstacle course with pavement ramp, gravel drive, etc. 
while listening to fuel saving tips that will play via USB in the car

–  Mustang 2.3l EcoBoost: 0-60km challenge where participants sit in the car while an 
instructor drives and the crowd guesses braking distance

Spot prizes will be awarded on the day to best times. All drivers will be accompanied by instructors, and the Mustang will be driven by an instructor. However, our entire line-up of EcoBoost vehicles will be on display.

Food & Drinks will be available for purchase in Food Trucks and a DJ will be on site to creative atmosphere. We are also working with local community radio stations which will be doing Broadcasts from the Challenge on the Saturday.

Finally, we will gather data and conduct a simple exit survey with each participant in order to see how perceptions change during the course of the Challenge.

Come down to Tygervalley on the 7^th and 8^th of October and join in on the Ford fun!